Don is courted by Jim Hobarth, head of a larger ad firm who offers him more money and more creative resources to join them. Betty Draper rekindles her interest in modeling after Hobarth suggests she should try it. She doesn't realize it's all part of the strategy to get Don on board. Peggy Olsen is fretting over her weight gain but doesn't appreciate Joan's advice about getting ahead in the office. The ad team tries to counter the advertising coming out of the Kennedy campaign. Pete Campbell comes up with an idea to keep Kennedy's image off TV in key States.